Who is this course aimed at?
- The Certified Digital Sales Professional program is aimed at:
- Salespeople, Consultants and Sales Representatives of all levels
- Business Development Executives and Managers
- Account Managers, Relationship Managers and those leading sales teams
- Anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques
The program is completed in Tieturi Training Cloud, a personal learning environment that helps individual learners wherever they are. The platform is designed according to leading Finnish online pedagogy, powered by AI, contains real-time learning analytics and social learning capabilities.
Anyone can apply for the Professional Diploma in digital & social selling.
A digital marketing background in a related discipline is not required for our professional diploma courses. The aim of our professional diploma and specialist diploma courses is to enable you to learn everything you need to know, so you can kick start your digital career.
You could be a complete beginner, a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.
The only prerequisite is that you have an interest in digital and social selling and want to progress your career.
Upon successful completion of the Professional Diploma in Digital & Social Selling, you will become a Certified Digital Social Selling Professional. Tieturi has a Pearson VUE test center in Helsinki where students are apply to complete the final test under supervision. Successful completion of the course and passing of the test are requirements in becoming certified.
The professional diploma in digital & social selling has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).
The course is taught in English (Contact us if you prefer Finnish).
What will you learn?
By the end of this course, you will be able to:
- Acquire more qualified prospects
- Reduce lead times and nurture leads more effectively
- Achieve a more balanced pipeline
- Increase your conversion rate
- Develop your online brand by creating and promoting relevant content
- Build solid relationships online, ensuring client satisfaction and repeat business
- Adapt the tone, style and type of your content based on your target audience
- Optimize territory and pipeline analysis and define growth strategies
- Maximize the impact of your digital selling with the use of CRM tools, digital tools and social media platforms
- Understand how to lead the implementation of a digital sales strategy in your organization
What will I accomplish?
Upon successful completion of a 3-hour computer-based examination at Tieturi VUE examination center in Helsinki, candidates will be awarded the world’s most widely recognized digital marketing certification. Certified professionals will gain the confidence needed to create and steer a revenue-generating digital strategy and social selling for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile. There are ten modules in this program:
Understand the concept of social selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller.
Using social intelligence and social listening, you will learn how to monitor online interactions, read digital behavior and discover commonalities to later personalize your engagement.
Discover how digital tools and social media platforms can facilitate relevant sales messages and content, making it easier to later offer the right solutions, to the right client, at the right time.
Gain a solid understanding of the major concepts and applications of CRM and Social Collaboration and how those concepts align to core activities in the sales process.
Learn how to use a variety of content creation tools that assist with the complete content creation process, from researching topics, to creating text and graphics, and proofing and editing your content.
Digital Sales Messaging
Learn how to strategically craft communications to ensure all contact with clients are relevant, personalized and aligned with their personal or business objectives.
Learn how to manage large prospects and client bases with minimal effort. Discover engagement techniques and learn how to handle sales objections throughout the customer journey.
Social Account Management
Establish Key Performance Metrics that relate to the measurement of your social customer service. Leverage results to increase efficiency and assess opportunities that benefit your efforts.
Digital Sales Leadership
Explore how you can implement effective communication strategies to keep employees motivated and accountable for their individual digital & social selling strategies.
Integration & Strategy
Conduct an all-inclusive analysis, identifying information such as key trends in geos and top prospects. Leverage this insight to determine your selling goals and objectives.
Tieturi Training Card Fee
Those who choose to pay with Tieturi's training card will be charged 3 training days for this course.