ICAgile AI for Product Discovery Micro-credential

AI is transforming how teams discover and validate product opportunities. This ICAgile-accredited micro-credential introduces practical ways to use generative AI tools to accelerate product discovery. Participants will learn how to uncover customer needs, generate and refine ideas, and assess opportunities using AI while maintaining human judgment, creativity, and ethical standards. The course supports faster, more informed decision-making in early product development.

By the end of the course, participants will be able to:

• Use AI to research and identify customer needs and problems
• Generate and refine product ideas with AI assistance
• Evaluate potential solutions using data and trend analysis
• Understand the strengths and limitations of AI in discovery
• Apply ethical principles when using AI to inform product decisions

Learners should have:

• Completed Foundations of AI (ICAgile ICP-FAI), or have equivalent knowledge of generative AI tools and capabilities.

Target audience

This course is ideal for:

• Product managers, product owners, analysts, designers, and innovation leads
• Professionals involved in early-stage product development
• Teams seeking to enhance discovery through responsible use of AI

Introduction: AI’s role in discovery

• How AI supports faster, deeper exploration
• Balancing automation with human creativity

Research with AI: scanning markets, customers, and trends

• Using AI to identify needs, gaps, and opportunities
• Approaches for trend analysis and customer insight

Ideation with AI: structured brainstorming and refinement

• Generating ideas with AI prompts and models
• Filtering and improving concepts with AI support

Opportunity assessment: using AI to weigh options

• Evaluating feasibility, desirability, and viability
• Prioritising ideas based on data and strategic fit

Reflection: ethics, risks, and human creativity

• Recognising bias and limitations in AI-generated outputs
• Keeping humans at the centre of product decisions
• Case studies on responsible AI use in product discovery

Exams and assessments

Participants will be assessed through:

• Practical exercises and scenario-based activities
• Application of AI tools in product discovery case studies
• Completion of the course earns the ICAgile AI for Product Discovery badge (micro-credential)

Hands-on learning

The course includes:

• Guided walkthroughs of AI tools for research, ideation, and evaluation
• Simulations based on real-world product discovery challenges
• Group sessions and instructor feedback to refine ideas and approaches