Overview
This three day course introduces participants to the discipline of Business Relationship Management (BRM) and prepares them for the BRMP™ certification (administered by APMG in partnership with the BRM Institute). It covers the principles, frameworks, and tools used by BRMs to align business demand and value delivery, embed relationship capability in organisations, and drive value through maturity. Prior to class, learners receive pre-course reading to familiarise themselves with key concepts.
Prerequisites
There are no formal prerequisites for the BRMP training. Completion of ITIL Foundation may be beneficial but is not required. Delegates will also receive pre-course materials and are expected to spend 4–6 hours reviewing them before attending.
Target audience
This course is designed for individuals working as BRMs or those interested in entering the business relationship management domain—including business partners, service delivery managers, liaison roles, enterprise architects, and strategic planners.
Objectives
After completion, delegates will be able to:
- Explain what business relationship management is and the value it brings to the organisation
- Articulate why organisations should (and how they can) evolve toward relationship entred models
- Demonstrate how BRM integrates across organisational structures and strategies
- Apply BRM thinking to the triple bottom line: people, purpose, planet
- Understand the role, mindset, skills, and competencies required of a BRM
- Use core BRM approaches, models, and tools such as the BRM Capability Framework, Value Plans, and Relationship Strategy on a Page
- Assess BRM capability and build a draft BRM Capability Workbook
Outline
BRM introduction and context
- Why BRM matters now
- Relationship centred organisations
- 4 main Tenets of BRM philosophy
- Triple Bottom Line
- Defining BRM: capability, discipline, role, domains
BRM capability framework
- Organisational purpose and strategy alignment
- Core values, culture, and organisational factors
- ’Now-to-New’ evolution, growth, improvement
- Tools: BRM Capability Workbook, Strategic Relationship Plan
Evolve culture
- Purpose narrative, behaviours, shared ownership
- Leadership , influence, growth mindset
- Tools: storytelling, language matters, relationship network directory
Build partnerships
- Role competency model, maturity, mindset
- Discovery and nurturing of relationships
- Tools: Relationship Maturity Model (RMM), RSOAP
Drive value
- Defining value, sources, discovery, realization
- Value frameworks, result reporting, optimization
- Tools: Idea Documents, Value Plans
Satisfy purpose
- Aligning BRM contribution to purpose
- Social value, ecosystem relationships
- Role of BRM in fulfilling purpose
BRM role and identity
- Role clarity, code of ethics, mindset, scope
- Activity domains, connecting with organisational factors
- Managing transition, role architecture, team design
BRM team design and leadership
- Purpose, mission, vision for BRM teams
- Organisational structure, leadership, coaching
- Transition management and role scaling
Course wrap-up and next steps
- Review and integration of key concepts
- Planning the next 30/60/90/365 days
- Certification logistics and creating a digital badge
Exams and assessments
- 50 multiple choice questions
- 50 minutes duration
- Closed book
- Pass mark: 60% (30 out of 50)
- Exam is scheduled post course; delegates receive a voucher to take it online
- Upon passing, learners receive a digital badge
Hands-on learning
Learners will engage in:
- Exercises to draft relationship value plans and capability workbooks
- Case studies applying BRM frameworks in organisational contexts
- Group workshops exploring culture evolution, maturity, and partnership tools
- Roleplay and scenario work on stakeholder engagement and value delivery
- Peer discussion on integrating BRM into existing structures
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