Data Storytelling for Marketing

Overview

This intensive half-day workshop is designed to equip participants with the skills to create impactful data stories. Through hands-on exercises, real-world case studies, and interactive discussions, learners will explore how to transform raw data into compelling narratives tailored to specific audiences. By the end of the session, participants will have developed actionable strategies to enhance workplace communication through data storytelling, helping to bridge communication gaps and drive better decision-making.

Prerequisites

This workshop is designed for beginners and does not require prior experience in data storytelling. However, participants should have:

• A basic understanding of data visualisation concepts
• Familiarity with business reporting and communication

Target audience

This workshop is relevant for professionals across industries where data-driven communication is essential, including:

• Business analysts, marketing professionals, and data specialists
• Managers and decision-makers who rely on data for strategic planning
• Professionals seeking to improve how they communicate insights from data

Objectives

By the end of the workshop, learners will be able to:

• Analyse real-world data stories, identifying key elements that make them impactful

• Develop data storytelling skills through hands-on practice and discussion

• Adapt data storytelling techniques to workplace communication needs

• Create a personalised action plan to integrate data storytelling into reports and presentations

Outline

Transforming a simple data visualisation into a compelling story

Audience engagement techniques

Case studies of effective data storytelling

Understanding audience needs in data storytelling

Applying data storytelling in workplace scenarios

Hands-on learning

This workshop includes:

• Interactive discussions and real-world case studies
• Practical exercises and collaborative group work
• Personalised feedback from the facilitator