Problem Discovery – Finding and Defining the Right Problems

Overview

Solving the wrong problem is one of the most common causes of wasted effort and missed value. This one-hour webinar introduces problem discovery as a critical capability in effective product and Agile ways of working, focusing on understanding the problem space before committing to solutions.

Participants will explore why problem discovery matters, how it reduces risk and misalignment, and how practical discovery techniques help teams define problems clearly and confidently.

Prerequisites

No prior knowledge is required.

Target Audience

This webinar is designed for a broad, introductory audience, including:

• Individuals involved in shaping products, services, or change initiatives
• Product owners, product managers, and business analysts
• Designers, delivery team members, and stakeholders
• Anyone wanting to improve decision-making by focusing on the right problems

Objectives

By the end of this webinar, learners will be able to:

• Explain what problem discovery is and why it matters
• Describe the difference between problem and solution spaces
• Identify techniques for discovering and validating problems
• Recognise the characteristics of a clearly defined problem statement

Outline

What is Problem Discovery?

• Why problem discovery is critical to successful outcomes
• Risks of jumping to solutions too early
• Understanding the problem space

Techniques for Problem Discovery

• Empathy and understanding user perspectives
• The Five Whys for identifying root causes
• Using data and feedback to validate assumptions

Defining the Problem Clearly

• Characteristics of a well-defined problem
• Frameworks for problem definition (e.g. Who, What, Why; Jobs-to-be-Done)
• Examples of clear vs vague problem statements

Q&A and Reflection

• Facilitated discussion and learner questions

Exams and Assessments

This webinar does not include an exam or formal assessment.

Hands-On Learning

Learning is supported through:

• Facilitated discussion and real-world examples
• Reflection on participants’ own challenges and assumptions