Anika Zubair is an award winning Customer Success strategist, keynote speaker, podcast host, and Founder and CEO of The Customer Success Pro. With more than 14 years of experience in hyper growth B2B SaaS, she has built and scaled Customer Success teams that have achieved 120%+ net revenue retention, reduced churn to under 5%, and driven more than €10M in ARR expansion within a single year.
Over the past few years, Anika has trained more than 5,000 Customer Success professionals globally and delivered workshops across EMEA, the US, and APAC, partnering with organizations including Microsoft, Atlassian, ServiceNOW, Workiva, Flywire, GSMA, Productsup, Amplify Education, and many more. Through her flagship RevUP Academy, more than 70 alumni have gone on to secure promotions into leadership roles.
Anika specializes in aligning Customer Success to business revenue objectives, embedding commercial thinking into post sale strategy, and transforming support led teams into revenue driving growth engines.
Her mission is clear, in today’s market, Customer Success professionals must prove business impact, influence executives, and directly connect customer outcomes to revenue.