Christoph Sterkel

Christoph Sterkel oversees the B2B, D2C, and Marketplace strategy for Kellanova Europe. He joined Kellanova in 2020, which became part of the Mars family in December 2025. With more than a decade of FMCG and digital commerce experience, Christoph focuses on identifying and scaling new growth opportunities by evaluating emerging channels and running early-stage tests to validate assumptions. He launched the company’s first D2C and B2B shop as a proof of concept in Germany (kelloggs-shop.de), building capabilities and insights that are now being leveraged to explore new frontiers such as social commerce and marketplace acceleration. He is known for combining commercial rigor with hands-on execution to turn test-and-learn programs into scalable strategies.