Anyone can apply for the Professional Diploma in digital marketing. 

A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. 

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

The Introduction to Digital Marketing module explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain an understanding of the core principles of digital marketing through a foundational introduction to each, be able to distinguish between traditional and digital techniques, whilst also gaining insight into creating, implementing and measuring effective digital marketing campaigns.

This explores the concept of search engine optimization and how you can use key techniques and tools to enhance your website’s organic ranking on search result pages. Key terminology and technical insights are explored as you learn how to cultivate an SEO strategy.

This Search Marketing module demonstrates the importance of Pay-Per-Click advertising in driving quality traffic to a website. You will learn the terminology and technical skills needed to setup a Google AdWords account, conduct keyword research and run an effective PPC campaign.

This module dissects how to create and implement effective digital display advertising campaign. It covers the core concepts, terminology and campaign aspects that should be considered whilst establishing, maintaining and optimizing digital display advertising.

The Email Marketing module discussed how to construct and deliver an effective email marketing campaign. You will learn how to write engaging email content, split test email design templates and test varying campaign to achieve optimal open and click through rates.

The first Social Media Marketing module covers the key concepts and terminology used in social media marketing and its primary platforms including Facebook, Instagram, Twitter and LinkedIn. You will learn how to define goals, set KPIs for your social media campaigns, engage with customers effectively and ensure you understand the suitability of different social media platforms for your objectives.

The second Social Media Marketing module expands upon the topics and platforms introduced in the first. You will understand the challenges involved in implementing an effective social media strategy for your business and explore advanced platforms, such as Facebook Insights and Twitter Analytics, which possess scheduling, managing and reporting features.

This module will enable you to create and deliver effective mobile marketing campaigns. Explored within this module are the key concepts that underpin mobile marketing, the value of immediacy, mobility, personalization and mobile optimization.

The Analytics module will help you develop the knowledge and skillset required to measure, monitor and optimize digital marketing activity. You will gain a technical understanding and insight required to build an online reporting function for your business.

You will understand how to adopt a structured approach to creating a formal digital marketing plan for your organization or business through this module. It encompasses budgeting, resource allocation and channel selection.